I met Kevin Murphy whose paper ‘Classical Programming – what’s the message and who’s listening’ was submitted for his Clore Leadership research. He concludes with the question of How to transform the conventional classical concert experience to make it more engaging for a wider audience which has consequently inspired my Gold Arts Award project.
Some of my favourite nuggets of advice from the interview include:
It’s not the music but the notion of coming to a concert that’s the problem
Not enough evidence is presented that people are coming to these things [alternative music events]
Allow the music to speak freely | Let the music speak for itself
Stop calling it classical music
If the musicians are not switched on, how can you expect the audience to be?