After an English degree he went into marketing and PR. However, after a musician training project with the ASMF in Colchester he decided to undertake a career change to become a musician and animateur. He held an apprenticeship at Spitalfields Music and trained on the job working for institutions such as Wigmore Hall and Glynbourne. He says he is very happy with this decision to change career as he has gained confidence in the process as well as it being a journey of discovery.
Sam explained that what he does is not teaching nor is it his aim is to bring classical music to people but rather to ‘make music with people’. Regardless of technical ability and personality, music can be a meeting point as it is such a collaborative art form.
It was suggested that classical music should look outside itself and be open to influence from folk and art. This was the case in the past for composers such as Dvorak and Liszt but today classical music has become very fixed, as we play the same repertoire. Sam explained that you cannot have a dialogue on one person’s terms but it is necessary to talk to others. This is the case with classical music.