Tuning the Concert
A Gold Arts Award Portfolio
My Gold Arts Award focuses on the issue of How to transform the conventional classical concert experience to make it more engaging for a wider audience?
Having played the cello for over a decade and played in countless concerts I have to admit that I rarely go and listen to a concert. If I don’t go to concerts who does?
It’s hard to persuade my friends to come – they say they don’t know anything about classical music and it’s not their thing. After dragging my boyfriend along to a few FREE concerts, he is not quite so apprehensive but still would rather go to another sort of event. Even my parents rarely go to a concert and my sister says she doesn’t really like classical music. The only personal acquaintances that I know who go to concerts are musicians who go to support other musicians or those who are literally dragged along by the musicians. The stereotypical audience for classical concerts seems to be the grey-haired educated middle-class.
Through my Gold Arts Award I hope to change my outlook as well as that of my friends and family so that classical concerts are something that I regularly look forward to attending.
This project throws up a wealth of further issues and questions that I look forward to addressing:
- Is the concert experience worth saving?
- Who attends classical concerts at the present?
- What motivates us to attend arts events?
- Why do classical concerts only appeal to a select audience?
- How can we increase audience sizes for the future?
- How do we engage the non-engaged?
- How can we alter to concert experience?
- How do we change peoples’ preconceptions about ‘classical music’?
Supporting young people to develop as artists and arts leaders
Our mission is to support young people who want to deepen their engagement with the arts, build creative and leadership skills, and to achieve a national qualification.
Through Arts Award at Bronze, Silver and Gold levels, young people aged 11-25 can explore any of the art forms including performing arts, visual arts, literature, media and multimedia. The award builds confidence, helps young people to enjoy cultural activities, and prepares them for further education or employment.
Arts Award is run through a partnership between Arts Council England and Trinity Guildhall. This collaboration means we can support young people in their creative futures by using our extensive national network and resources to offer a respected Trinity College London qualification.
Since its launch in 2005, Arts Award has grown quickly and is now flourishing in arts centres, colleges and schools, community projects, libraries, galleries, local authorities, theatres, youth clubs and youth justice settings.