Tuning the Concert

Gold Arts Award Portfolio

Amateur orchestras’ audience development puts some professionals to shame July 17, 2010

Filed under: 1C: Reviews — concerttuning @ 7:46 pm
Tags: , , ,

I went to a concert on Sunday 11 July by Philharmonia Britannica, which I heard about through a forwarded email. The concert involved a comedian and as their website explains this is part of a plight to develop audiences. I thought this was very innovative of an amateur orchestra to be thinking that much about their audience. It gives me hope that even smaller scale ensembles with minimal budgets can do things to make concerts accessible to a wide audience.


Different Audiences

PB is starting to explore partnerships with other art forms. Amongst other things we hope that this will appeal to the many music lovers who wouldn’t normally attend a classical concert. We also have plans to work in the field of education and to promote new compositions. Please visit the relevant links below for further details.

Overall, we want to bring the great music of the classical repertoire to as large and diverse an audience as possible.

Exploring New Syntheses

  • We aim to explore the exciting possibilities of combining a classical orchestra with different art forms. Not only could this create fascinating new insights in and of itself, but it may also appeal to those not normally likely to attend a ‘standard’ classical concert.

  • Possibilites include:
    • Spoken word and acting
    • Dance
    • Photography and video
    • Lighting
    • Working with different musical genres
  • We have used drama, poetry, an exhibition and talk on Beethoven’s Ninth, Ballroom dancing and a display of contemporary art. Working with video projection will begin in autumn 2008.
  • We would like to take this much further, and are already approaching possible partners.

One Response to “Amateur orchestras’ audience development puts some professionals to shame”

  1. […] This post was mentioned on Twitter by Shoshana Fanizza, Robert Anderson. Robert Anderson said: RT @AudienceDevSpec: Amateur orchestras’ audience development puts some professionals to shame http://bit.ly/de22sp #auddev […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s