One word answer: Diversify
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Technology has allowed music to step into the C21st but the conventional concert experience is still stuck in the past. We need to diversify the concert experience to give people a choice in the way they interact with classical music.
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Today, live concert experiences are not the only way we can hear music. Music permeates our everyday lives. At the click of a button we can hear it on an ipod, instantly download it from the internet or even hear it played in public spaces such as London underground stations. The way we interact with music, including classical, is thoroughly modern. The exception to the rule is the concert experience. This tradition has remained relatively unchanged since the C19th.
For the listener who is accustomed to having technology and all its benefits at their finger tips, stepping into a concert hall can either be a welcomed or mystifying step into another world. For the vast majority of the population, their reaction tends to err to the later. If cultural institutions want to attract young and diverse audiences into the concert hall, they need to recognise the way the modern person chooses to interact with classical music.
Problematically, transforming the conventional classical concert experience is not a straightforward task. It is all too easy to criticise the current format of concerts, but it is not so easy to put forward a successful new model. However, I would argue that the main step we need to make is to diversify. We need more variety in the types of concerts that are promoted and more variety in the music played.